Want killer web copy that converts?
Gone are the days when you could throw together a quick overview of your company and whack it on the website.
Now, you have to write copy for two audiences at the same time – your customers and Google.
And you have to do it well. One mistake, one typo or even just a few boring, dry paragraphs can send people away from your website and into the loving arms of the next search engine result.
Do I really need a freelance copywriter to do this?
If you’re in a position that you just have your website online there so that people can find your address and contact details, then this probably doesn’t matter to you at all.
Having memorable headline copy, well-written body copy that targets keywords and a clear, distinctive tone of voice across the whole site probably won’t make much difference to your business or to your profits.
But if you’re in a competitive market and your website is the first thing your customers see, it pays to use a copywriting expert.
Likewise, if you’re hoping to be the first result that customers see when they search for businesses like yours, a freelance copywriter will help you achieve exactly that.
And, most of all, if you’re hoping to cut through the noise and turn casual visitors into paying customers, it pays to have a copywriter who knows all of the tips, tricks and techniques it takes to get them there.
So, if you’re in the process of building your website – or think that your current site should be performing better – give me a shout.